In a step that’ll prove we have now achieved optimum Millennial, Vice is debuting a Snaplesbian chat online dating program backed by Match and organized by Action Bronson. Take a moment to let dozens of buzzy words and brand names emerge.

The regular, 8-episode tv show is called Hungry Hearts featuring partners happening times which are crafted by Bronson themselves. During the period of the mini-series, the chef-turned-rapper will flex their matchmaker muscle groups while he curates times, supplies play-by-play commentary on every trip, and predicts whether or not the would-be lovebirds will receive to a moment day.

Hungry Hearts isn’t Bronson’s first tv series for Vice. Their indulgent web series for Munchies – F*ck, That’s healthy – is actually a bonafide success that moved to Viceland and you will be printing a cookbook predicated on meals from program. It will come as no surprise to fans that his times for Hungry Hearts will also function an abundance of delicious consumes.

The new series premiered exclusively on Vice’s Snapchat Discover station on Wednesday, August 30. The mass media business conveyed pleasure at the chance to participate in this brand new style Snapchat offers to writers and creators.

“Vice and Snap have seen a great long-term collaboration,” said Sterling Proffer, svp and mind of company strategy and development for Vice news. “we have been a Discover companion from time one, and launching this tv show is another way we have been exploring new, imaginative formats together.”

“our very own existing fans on Snapchat, and everywhere else for example, love Action Bronson,” Proffer proceeded. “causeing this to be tv series was actually a terrific way to increase the get to regarding the program and bring further folks to the fold. We cherished the challenge generate something special for the concerts program.”

Complement has additionally shown passion for all the forward-thinking article marketing relationship.

“The eager minds content is really so strongly related to what we should do at fit,” said Ayesha Gilarde, complement’s CMO, “therefore it had been an all-natural complement all of our brand to get part of this tv show for connecting with singles.”

The very first event movie stars potential couple Dean and Olivia, which struck up a cemetery in Ozone Park, Queens (Bronson’s old stomping grounds), acquire knowledgeable about each other over sammies from D’Angelo’s Sausage Truck. Check out a unique video here, due to Billboard. Snapchat users can subscribe the program inside the application.

In terms of whether this brand-new format be a success making use of coveted Millennial marketplace, the team behind Hungry Hearts has actually high hopes.

“enjoying first times is fun,” stated Proffer, “and seeing anything with Action is hilarious. Add some meals inside mix, while relieve any explanation not to ever view the show.”